SOSYAL MEDYA PLATFORMLARININ SEÇİMİ: YENİ BİR HİBRİT ÇOK KRİTERLİ KARAR VERME YAKLAŞIMI

Social Media Platforms (SMPs) are highly interactive platforms where individuals and communities share, discuss collaborate ideas, information, videos, photos etc. to each other. In these have millions of online users which interact with other significantly affect other's behaviour, attitude, habit SMPs used many areas advertising, client relations, tourism, journey, others by means or organizations. Therefore, selection is an important Multi Criteria Decision-Making (MCDM) problem. this study, we handled the ranking from perspective undergraduate students, who one more active affected age groups them. addition, aimed analyse effect both MCDM methods, weights assigned criteria on 5 different approaches called Factor Analysis Analytical Network (FA+ANP), FA Complex Proportional Assessment (FA +COPRAS), ANP+COPRAS, Grey Relations (FA+GRA), ANP+GRA. Thus, evaluated preferred approaches. can emphasize that our study will guide policy makers for updating adding new features SMPs.